Product and Hospitality

When we think about the hospitality industry, we often focus on the service aspect of it. We think about the friendly staff, the clean rooms, and the delicious food. But there’s another important aspect of the hospitality industry that often goes overlooked: the product.

In the hospitality industry, the product is the physical space and amenities that guests use during their stay. This includes everything from the furniture in a hotel room to the decor in a restaurant. And just like with any other industry, the quality of the product can greatly impact the overall guest experience.

One of the most important things to keep in mind when it comes to product and hospitality is that they go hand in hand. A hotel or restaurant can have the friendliest staff and the best food in town, but if the physical space is dirty or outdated, guests will not have a positive experience. On the other hand, a hotel or restaurant can have a beautiful space with top-of-the-line amenities, but if the staff is rude or unhelpful, guests will still leave with a negative impression.

An inviting outdoor space at the Viceroy Santa Monica, reimagined by EDG Interior Architecture + Design. Mike Schwartz Photography

When it comes to hotels, the product is especially important. Guests are often looking for a comfortable and clean space where they can relax and unwind. If a hotel room is dirty or outdated, guests will not be able to fully enjoy their stay. On the other hand, if a hotel room is well-designed and includes all of the necessary amenities, guests will be able to fully enjoy their time at the hotel.

Restaurants also rely heavily on their product to create a positive guest experience. The decor and ambiance of a restaurant can greatly impact the overall dining experience. A restaurant that is well-designed and has a cozy atmosphere will likely have guests coming back again and again. On the other hand, a restaurant with a sterile and unwelcoming atmosphere will likely have guests looking for somewhere else to dine.

In addition to the physical space, amenities are also an important part of the product in the hospitality industry. This includes everything from the quality of the linens in a hotel room to the variety of menu items in a restaurant. Providing guests with high-quality amenities is essential for creating a positive guest experience.

In conclusion, the product and hospitality go hand in hand. Providing guests with a well-designed space and high-quality amenities is essential for creating a positive guest experience. However, it’s important to remember that the product is just one part of the overall guest experience. Friendly and helpful staff are also essential for creating a positive and memorable experience for guests. When product and service are combined, it creates an unforgettable experience for guests that they will want to share with others and return to time and time again.

Frank de Biasi's original design. Photographed by Matthieu Salvaing, AD, April 2020